A dental website is simply a web space you go to for all the information on dental matters. As a dentist or specialists, it is necessary to have a website of your own representing your clinic, laboratory and what you do. In this age and time, a practice can hardly survive without an online presence.
This online presence has to be strategically poised to be strong. Nowadays before anyone makes any decision, they turn first to the net, and as a professional, you must provide all the necessary information one could need when visiting your page.
To efficiently serve your patients better, certain things have to be put in place to ensure the success and efficiency of your website.
The first thing to note is that simplicity beats complexity any day. The web is a massive space; it creates a level ground for all sorts of competition. If your site looks complex or confusing to your patients, they will undoubtedly move on to the next available website. Research shows that it takes the average human about 8 seconds to decide if your service is worth their time, this means that in 10 seconds your website determines the success of your business.
When you understand the concept of simplicity, the next thing to consider is your graphics. Your graphics should be professionally designed. Most people make the mistake of influencing the graphic designer to create a website to their personal taste. This is wrong.
As a businessman or woman you should realize that your website is not for you but your customers hence it should be designed to appeal to that target audience.
When you identify your target audience, the next step is to create a unique flow of information on your site. This entails the services you offer; they should be catchy and fresh. You can put in something new every week. Create a system where your customers always have something to look forward to every time they open your site.
About Us page, Contact page, Services
In the about us page, you fully introduce your clinic and tell the patients all they need to know about your goals, the dentists or doctors you have. Also mention your credentials and any awards, basically about us page is where you sell yourself to your target market.
Contact us page consists every means you can be reached professionally. Your email, phone numbers, twitter, Facebook page and so on.
Services is where you get to state all the services you offer such as tooth replacement, consultation, filling, teeth whitening and so on.
Throw in something free to stand you out from the competition.
Articles and blog post.
They are the soul of almost all websites. People need information, post articles on topics related to your industry. Post only what your patients can connect to. Sometimes a piece of information from an article can gain you a new patient. Be sure to have a voice that is simple and clear in writing.
Websites are very much like an investment, another branch of your clinic located in space. They should be guided and groomed as you would your physical clinic. Make your website beautiful, informative, attractive and a clear picture of what you can do.